Mont Blanc Fountain Pens Company: Climbing Up the Success Mountain

Mont Blanc pens started their history earlier than you might think. Because the brand name “Mont Blanc” appeared years after the manufacturing was started and grew into successful business. In pen making industry, very few brands remain till nowadays in the hands of original inventors and manufacturers. Many have gone into oblivion, others were sold to bigger companies, some became notorious due to flood of replicas from China, and some simply could not stand the fight with ballpoint pens. Mont Blanc is not one of them. It wined the heavy competition, brought to its writing instruments new glory and look, focused on customer trust and support. To stand up against the cheap fakes from Asia, the company made the quality simply outstanding, preserving the right to be claimed best of the best pen makers in the world. They rule the market and define the price tags that make new potential customers speechless. This is because if you buy a Mont Blanc pen, you are serious enough to have made that decision, and you made it because of the big name famous throughout a century.

Some of the world’s great treaties have been signed with Mont Blanc Pens.

Manufacturer of high-class gold and fountain pens, Mont Banc started its successful history by making this confident claim for itself. For the time being, the small new company is still called ‘SIMPLO-FILLER PEN COMPANY’. According to founders, entrepreneur Claus Johannes Voss and merchant Christian Lausen and Wilhelm Dziambor, the name ‘Simplo’ is probably derived from the word ‘simple’, which refers to the new pen design with a ‘build-in’ inkwell. The company owns the rights to several other big names of the pen making industry, such as Cartier.

Over a century ago, back in 1906, three businessmen shared their vision of manufacturing fountain pens of the highest quality they could only dream of. Nearly a hundred years later the company they established would become responsible for preserving the legacy of writing culture and defending the heritage of high-touch in an increasingly high-tech world. The motto ‘The right to write‘ appeal to all those fond of writing with their hands, not keybords.

Four years later, the name we know of — Mont Blanc — appeared after the Simplo company had its name changed. There’s a legend that the name was chosen during a game when an analogy was made between the highest mountain peak in Europe and the highest quality a fountain pen should be of.

Each Montblanc has a cap with the white star which represents the snow peak of the Montblanc mountain – the highest in Europe.

16 years after its foundation Montblanc entered its first major crisis, which happened due to the difficult post-war period with economic slowdown in Germany. Mont Blanc’s sales had already recovered, but the customer seemed to ask for cheap products only. It was hard to sell high value fountain pens of high quality at good prices. The faith in long-lasting products seemed to have vanished after the years of crisis and recession. As a response by means of efficient marketing Mont Blanc presented the Masterpiece – Meisterstück in 1924. The pens named thus always were the top of the range, of highest standards and equipped with a lifetime warranty.

The name promised quality made by master craftsmen and the lifetime warranty did successfully point out a long-lasting product. Masterpieces, against all trends to the cheap item immediately were a big success.